Twitter has been around for quite some time and it has garnered a humongous amount of followers. Indeed, it has become so widespread that the core concept has already been “copied.” You now have Plurk and other similar social platforms operating around the same idea. If Twitter has been able to achieve such heights of success, then it must be doing something right, right?

I have to say this right now – I have been using Twitter for a year or so but I have not really optimized it in such a way as to benefit my personal blogs. The fact is that, perhaps like many other people, I started using Twitter because everybody else I knew was using it. Recently, however, I have begun to realize that there is something more to Twitter than micro-blogging.

I have been seeing and following a lot of other people on Twitter who seem to know how to use Twitter for more constructive purposes other than telling the world what they ate for breakfast or what they are doing over the weekend. One example is how some people put their blog URL or the URL of a specific post on their Tweet. The logical result is that people who see their Tweet would click on the link, hence bringing traffic to their site.

Another thing that I can think of is that there are more people in Twitter than people you actually know who you can encourage to visit your blog. While not everyone who stumbles upon your blog through Twitter will keep coming back for more, it is a good way to expand your readership.

What other ways can Twitter help your blog? Care to share your own experiences?